Acfun tv6/19/2023 This video, appears like a reality show, conveying the message that Durex is going to introduce now condom AiR and also the best condom which deserves your waiting. On Site B, users can send comments shooting across the screen, or we call "DanMu" in Chinese. We also accidentally broke the E-commerce selling speed record in the condom category in ChinaWe made a 3 hours video about a couple lining in front a Durex vending machine, live stream on or "Site B". To appeal to this behavior, we released our video ad on site-B, short for of one million people watched the ad and 300,000 watched it until the end. For video, the Post-90s are more willing to enjoy on sites like and, where they could send comment shooting across the screen. In a word, the Post-90s are now (and some younger ones of this generations will be) the backbone of Durex's consumers. ![]() Also they are more open to premarital sex than Post-80s. They are young, and eager to express themselves. ![]() the practice can be traced back to broadcast TV shows packaged with plentiful captions and. Then we posted it as the live countdown video where users could post live comments on screen.The Post-90s (people who born between the years 1990 to 1999 in urban area) are emerging power in China. Chinese website AcFun lets users comment as they watch videos. ![]() Our idea is ‘The best condom deserves your waiting.’ We made a 3 hours long video and it was about a couple literally doing nothing - just waiting for the release of Durex AiR. Strategy: We aim to make the most weird video ad ever. When people start getting involved, it will go viral easily. It would attract users to generate contents. Insights: weird stuff is more eye-catchy online.
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